Blog post - 13. Mar 24
Storytelling is the art of telling stories and has also become an important tool in PR.
Blog post - 14. Feb 24
Professional interaction with journalists is important for successful press work. What editorial offices value in their cooperation.
Blog post - 17. Jan 24
Influencers are here to stay. In this blog post, we explain why nano- and micro-influencers are becoming more important.
Blog post - 15. Nov 23
Learn how PR managers build quality press lists, find the right media contacts, and work with them successfully.
Blog post - 08. Nov 23
In this article, we show how crisis communication works and what factors make a crisis communication manual and crisis communication successful.
Blog post - 10. May 23
The press release is the central instrument of successful press relations. We show step by step how to write a professional press release.
Invest your remaining budget in our professional PR solutions now and benefit from our exclusive special conditions.
Our Academy’s diverse seminar program gives you a practical knowledge edge for your day-to-day communications.
In our newsletter, we regularly provide you with news about news aktuell, exciting events, interesting blog articles, new podcast episodes and much more.
Newsletter registration
Blog post - 26. Apr 21
Media Landscape Asia: How are traditional media in the Asia-Pacific region experiencing the current challenges? With Jennifer Kok from MediaOutreach.
Blog post - 18. Feb 21
Remote work changed our culture. How are chats affecting communication, and what should we watch for?
Blog post - 26. Aug 20
In part 2 of our series, Canadian photographer Silvia Pecota shares key tips on mastering portrait photography.
Blog post - 15. Nov 19
What moves the Swedish media landscape? We spoke to Asa Yngve, Business Developer at the Swedish news agency TT about the challenges for the Swedish Media.
Blog post - 11. Oct 18
What challenges do media pros in Spain face? Vicente Poveda, dpa Deputy Director, shares key tips for communicators contacting Spanish journalists.