Blog post - 13. Mar 24
Storytelling is the art of telling stories and has also become an important tool in PR.
Blog post - 14. Feb 24
Professional interaction with journalists is important for successful press work. What editorial offices value in their cooperation.
Blog post - 17. Jan 24
Influencers are here to stay. In this blog post, we explain why nano- and micro-influencers are becoming more important.
Blog post - 15. Nov 23
We describe how PR managers can build up high-quality press distribution lists, incorporate the right media and journalist contacts, and how to work successfully with them.
Blog post - 08. Nov 23
In this article, we show how crisis communication works and what factors make a crisis communication manual and crisis communication successful.
Blog post - 28. Sep 23
In this post, we explain the key success criteria for press release distribution.
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Blog post - 27. Jul 23
In today’s world, native advertising is becoming increasingly important. We show what native ads are and how to use them best to communicate.
Blog post - 10. May 23
The press release is the central instrument of successful press relations. We show step by step how to write a professional press release.
Blog post - 26. Apr 21
Media Landscape Asia: How are traditional media in the Asia-Pacific region experiencing the current challenges? With Jennifer Kok from MediaOutreach.
Blog post - 18. Feb 21
The relocation to home offices has abruptly changed our work culture. What effect are chats having on text and communication? What should we be looking out for?
Blog post - 26. Aug 20
In part 2 of our mini blog series "Portrait Photography - Learning from the Professionals" the Canadian photographer Silvia Pecota shows what is important in this art.
Blog post - 15. Nov 19
What moves the Swedish media landscape? We spoke to Asa Yngve, Business Developer at the Swedish news agency TT about the challenges for the Swedish Media.
Blog post - 11. Oct 18
What are the current challenges for media professionals in Spain? And what do communicators need to know when contacting Spanish journalists? Vicente Poveda, Deputy Director of dpa and former dpa-correspondant in Madrid has the answers.