In the news aktuell blog, our experts write about current topics in PR, communications and marketing. The articles provide practical insights, analyses and trends for professionals from the PR and communications industry.
Blog post - 24. Mar 26
Planning crisis communication: A guide for businesses, including a crisis communication plan, checklist and examples. ✔️Read now!
Blog post - 03. Jul 25
The press release is the central instrument of successful press relations. We show step by step how to write a professional press release.
Blog post - 08. May 25
What should companies know about DMARC as customers of email service providers? We provide an overview and specific recommendations for action.
Blog post - 13. Mar 24
Storytelling is the art of telling stories and has also become an important tool in PR.
Blog post - 14. Feb 24
Professional interaction with journalists is important for successful press work. What editorial offices value in their cooperation.
Blog post - 17. Jan 24
Influencers are here to stay. In this blog post, we explain why nano- and micro-influencers are becoming more important.
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Blog post - 15. Nov 23
Learn how PR managers build quality press lists, find the right media contacts, and work with them successfully.
Blog post - 26. Apr 21
Media Landscape Asia: How are traditional media in the Asia-Pacific region experiencing the current challenges? With Jennifer Kok from MediaOutreach.
Blog post - 18. Feb 21
Remote work changed our culture. How are chats affecting communication, and what should we watch for?
Blog post - 26. Aug 20
In part 2 of our series, Canadian photographer Silvia Pecota shares key tips on mastering portrait photography.
Blog post - 15. Nov 19
What moves the Swedish media landscape? We spoke to Asa Yngve, Business Developer at the Swedish news agency TT about the challenges for the Swedish Media.
Blog post - 11. Oct 18
What challenges do media pros in Spain face? Vicente Poveda, dpa Deputy Director, shares key tips for communicators contacting Spanish journalists.