voices Logo

60 seconds to relevance

  • Targeted and rapid positioning on current topics
  • Establish yourself as an expert through short video statements
  • Cross-media distribution via the dpa Group’s network, Instagram, YouTube Shorts, and other channels
  • Additional reach thanks to a strong network of media partners
Free consultation
A smartphone with a picture of a woman smiling at the camera.

What exactly is voices by na-connect?

voices by na-connect is the first tool on the German market that enables companies and organisations to feature genuine expert voices in the form of short video statements across various media channels in the news landscape – authentically, quickly and precisely when public interest is at its peak.

CEOs, board members, communications professionals, corporate influencers and experts use video to comment on current ‘hooks’ – concise insights into topics that are currently on the public’s mind. Not as a company, but as individuals with a stance. Because trust is built when real people speak.

Four steps to greater visibility

Step 1:
Sign a Voice licence agreement

With the Voice licence, you can position yourself throughout the year on topics that matter to your industry.

Step 2:
Select a hook

news aktuell or renowned media partners publish ‘hooks’ on current topics from the worlds of business, society and your industry via voices by na-connect. Choose a ‘hook’ on which you’d like to share your perspective.

Step 3:
Record & upload a video statement

Whether you’re a CEO, board member, press spokesperson, corporate influencer, or expert: your ‘Voice’ records a short statement. In a maximum of 60 seconds, in portrait format – a smartphone is all you need.

Step 4:
Distribute across multiple media channels

Once reviewed by the news aktuell team, your statement will be published – via the news aktuell Network (presseportal.de, the dpa Group’s network, YouTube Shorts, Instagram and over 30 news portals) or via the media partner’s Media Network (plus presseportal.de).

Visible wherever your target audiences are

The news aktuell Network

What no company and no organisation can build on its own – we distribute your video statement via our wide-reaching network:

  • dpa Group – this includes the dpa News Hub, the dpa news ticker, and video and image database of dpa Picture-Alliance
  • presseportal.de – one of Germany’s PR portals with the widest reach
  • YouTube Shorts – optimised for ‘video-first’ use
  • Instagram – in portrait format for maximum visibility
  • Over 30 news portals – for additional digital reach

The Media Network

Our media partners publish their own ‘hooks’ on topics they are currently covering and actively seek out your statements. Your video statement will be featured on the media partner’s social media channels, as well as on presseportal.de and via YouTube Shorts.

Your benefits:

  • Your content will be distributed within the editorial context of established media brands
  • By selecting which ‘hooks’ to use, you decide for yourself on which partner websites your statements will be published
  • The media label boosts credibility and brand awareness

Webinars: A look inside the product

Would you like to find out more about voices by na-connect? We’ll be offering you an in-depth look into our “Inside voices” webinar series in October, November, and December. Register now!

21 October, 10.30 am10 November, 2.30 pm10 December, 10.30 am

How voices works

Bitte akzeptieren Sie die Marketing-Cookies, um dieses Video anzusehen.

60 sec.
max. length of a video statement

30+
news portals in the distribution network

1 recording
distributed across multiple media channels

100 %
verified by news aktuell

Your contact person

Volker Hellmann

Volker Hellmann

Team Lead New Customers

Mail: sales@newsaktuell.de

Tel.: +49 (0)40 4113 32731

Request free consulting

captcha

FAQ voices by na-connect

What is a ‘hook’ and who creates it?

A hook is a brief prompt on a current social issue and forms the starting point for your video statement. It is created and published either by news aktuell or by selected media partners.

What do I need to record a video statement?

All you need is a smartphone. The video must be recorded in portrait format and may be no longer than 60 seconds.

How is the quality of the content ensured?

Before publication, every video statement is checked by the news aktuell team in accordance with the dual-control principle. Content that contravenes editorial guidelines will not be approved.

What is the difference between a ‘Hook’ from the news aktuell Network and one from the Media Network?

The Voice licence includes a certain number of video statements per contract term, which are distributed via the news aktuell’s network – the news aktuell Network. The Media Network is a fee-based, optional add-on service that allows your statements to be broadcast via selected media partners. A Voices licence is required in order to use the Media Network.

How many Voices can my company register for?

A licence always applies to exactly one Voice, i.e. one real person. A separate licence is required for each additional Voice.

Who is ‘voices by na-connect’ suitable for?

voices by na-connect is aimed at CEOs, board member, communications managers, corporate influencers and corporate experts. The format is suitable for anyone who wants to raise their profile on current topics using their own voice, thus increasing visibility and awareness.