Blog
Our blog is your go-to resource for fascinating insights and the latest developments in PR and communications. Here, we share practical insights, trends and best practices to help you refine your communications strategies.
Discover Blog
For over three decades, news aktuell has been setting new standards in modern PR communication with innovative solutions. We have opened up communication channels before they became the norm: as pioneers in the digital distribution of press releases and as trailblazers in Digital-out-of-Home (DOOH) placements for PR content.
Our PR solutions combine industry expertise with innovation and are tailored to the day-to-day work of PR professionals and media creators. So they focus on what really matters: the reach, visibility and measurable impact of your communication initiatives.
As an integrated ecosystem, our PR tools support modern corporate communications:
news aktuell therefore provides you with comprehensive support for your PR work – all from a single source and backed by the expertise of the entire dpa group
Discover the three latest innovations from news aktuell!
What if it wasn’t the brands that spoke, but the people behind them? In 2026, news aktuell will launch an innovative product that puts real people centre stage.
ots Display Ads feature PR content on over 11,000 programmatic digital screens in public and semi-public areas. QR codes link directly to the full press release on the press portal, increasing the reach and visibility of the messages beyond traditional media channels.
Find out more about ots Display Ads
Visual Collections ensure that images and infographics for PR releases remain visible and searchable over the long term via the dpa Picture-Alliance, picturemaxx and directly on Presseportal. This enables PR professionals to increase the reach of their visual content and makes research easier for journalists.
Find out more about Visual Collections
With Native Ads, news aktuell is expanding its range of traditional PR tools to include a tried-and-tested digital content marketing tool: Native Ads appear visually similar to editorial content on reputable news portals, but are clearly labelled as advertising. This ensures your PR messages achieve maximum reach and lasting visibility within the digital media mix.
Find out more about Native Ads
With the acquisition of zimpel, news aktuell is consistently developing its traditional media database into an intelligent research, contact management and distribution tool for PR professionals. zimpel combines media contacts updated on a daily basis with precise search functions, smart filtering options and direct mailing capabilities.
Find out more about zimpel
With ots.Video, companies, PR agencies and marketing departments can combine press releases with video content and reach their target audiences in an even more multimedia-rich way.
The Presseportal app makes PR content accessible on the go: press releases, images and videos are available directly on your smartphone and tablet – for researching, sharing and managing, even when you’re out and about.
iOS AppAndroid App
With MEDIAtlas, news aktuell offers an online database containing detailed contact details for journalists and media organisations. Users and researchers are in constant dialogue to ensure that the contact details remain up to date.
In 2012, MEDIAtlas was expanded into epic relations.
Following the acquisition of zimpel in 2013, it became the PR software we know today.
With the launch of ors, news aktuell is now able to transmit original audio recordings – such as spoken statements – to radio stations via satellite.
With Presseportal, news aktuell is making PR content available centrally, digitally and publicly for the first time. Press releases remain permanently available online and searchable – an approach that enhances traditional PR with a sustainable, visible online presence.
Visit Presseportal
news aktuell now also sends press releases distributed via the Original Text Service (OTS) to editorial offices by email.
Distribution via satellite allows press releases (ots) and images (obs) to be delivered directly, in real time and exceptionally quickly to editorial offices and news agencies. In doing so, news aktuell is setting a new standard in PR: content reaches the media much faster, and the timeliness and reach of communications increase significantly.
More about ots
In 1989, Carl Eduard Meyer founded news aktuell based on a simple yet revolutionary idea: press releases by fax – fast, direct and reliable. It was a vision that would transform the German PR industry for good.
Stay up to date via our blog, podcast and newsletter.
Our blog is your go-to resource for fascinating insights and the latest developments in PR and communications. Here, we share practical insights, trends and best practices to help you refine your communications strategies.
Discover Blog
Together with our guests, we’ll show you the communications industry from a wide variety of perspectives, with a strong focus on practical applications.
Discover Podcast
Stay up to date with our monthly newsletter on innovative products, ideas and events from the world of everyday communication.
Discover Newsletter